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| Red Fonts, model photo shoot look photo |
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| Same font used in music video. Rude girl posed photo |
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| The colour red is used for the font - the font is also the same on the digipak and in the music video 'Radioactive' |
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| The same font is used - this shows continuety |
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| Close up allows us to identify with her, and male gaze is used |
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| Add caption |
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| Red lipstick is worn by Rita Ora - this also fits with her brands colours |
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| reds |
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| On her website there are links to other social networking sites |
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| she reaches to multiple countries, this widens her audience who can visit her website |
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| Her twitter promotes her album, and also uses red fonts. |
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